Everything you’ve been told about skin cancer and the sun is a lie. Outdoor workers get 3–10 times more sun exposure yet have lower melanoma rates than those stuck inside. A 20-year Swedish study found that avoiding sunlight raised the risk of premature death by 60%, especially from heart disease and cancer. They pushed sunscreen and fear while ignoring the simple truth: sun exposure mostly causes harmless cancers, while sun avoidance is linked to the deadliest ones. It’s time to unlearn the lies and re-educate yourself about the sun!

Why Were We Told to Hide from the Sun?

It was never about your health. Sunlight regulates circadian rhythms, lifts your mood, drives blood flow, and lowers your risk of dying. It sets your body clock, fights depression, and structures water in your tissues, powering micro circulation beyond what your heart alone can do. Infrared light literally helps blood flow. But they never told you. They hid the truth—and we’re now suffering the consequences.

Decades ago, hospitals used ultraviolet blood irradiation (UVBI) to cure deadly infections, autoimmune diseases, and even sepsis because it worked. But the American Medical Association killed it. Why? The inventor of UVBI refused to sell them the rights. So they ran a fake “study” designed to fail, smeared UVBI as quackery, and banished it from American hospitals. Meanwhile, other countries kept using it because it saved lives. It’s the same playbook: label rivals as quacks, buy off pharma, control medical schools, and monopolize treatment.

Dermatology’s Rebrand and the Rise of Fear

Dermatology used to be the least glamorous gig—just acne and rashes. In the 1980s, they paid millions to a New York ad agency to rebrand themselves as “cancer warriors.” They didn’t just warn about cancer; they sold fear and transformed dermatology into a gold mine. Dermatologists became “skin cancer experts,” invented mass screening events, and pumped the public full of sun fear. Waiting rooms filled with healthy people terrified of the sun. A billion-dollar sales funnel was born.

Dermatology is now one of the highest paying specialties. The average starting dermatologist’s salary is $400,000.00 a year, although many, such as Mohs surgeons, often make at least $600,000.00 (and often far more). By comparison, general practitioners typically make around $220,000.00 annually.

Mohs surgery became dermatology’s ultimate cash cow. Originally meant to spare tissue on the face, it’s now routine for even minor skin cancers. Medicare use exploded 700% between 1992 and 2009. Mohs can cost $10,000–$20,000, while simpler treatments run only hundreds. Dermatologists get paid more for every tiny slice they examine, so they keep slicing, even when studies show it often offers no added benefit. It was always about the money.

Private equity smelled the profits, snapped up clinics, replaced doctors with cheaper nurses and PAs, and churned out endless biopsies and surgeries. They even targeted nursing homes, exploiting dementia patients. It’s downright disgraceful.

The Skin Cancer Deception

Here’s the trick: they lump harmless and deadly cancers under one terrifying label, so people think all skin cancer is fatal and that the smallest possibility will spread like wildfire. Reality check: Basal Cell Carcinoma (80% of cases) almost never kills. Squamous Cell Carcinoma is treatable with a 95% survival rate. Only melanoma is truly deadly, and even melanoma isn’t caused by the sun the way they claim.

Outdoor workers get 3–10 times the UV exposure of indoor workers, yet they have lower melanoma rates. Melanomas often appear on sun-protected body parts. Studies show sunscreen doesn’t reduce melanoma risk—it may increase it. Sun exposure mostly causes harmless cancers, while sun avoidance is linked to the deadliest ones. One study found fluorescent office lights doubled melanoma risk in women, but you never heard a PSA telling you to cover up at work. Just endless scolding to wear sunscreen and stay out of the sun.

The Risks of Sun Avoidance

There’s a real risk in avoiding the sun. A 20-year Swedish study (linked above) found sun avoiders were 60% more likely to die, with sunlight slashing deaths from heart disease and cancer. The biggest benefit was seen in smokers. Sunlight exposure cut breast cancer rates in half and halved fatal prostate cancer in men. Dermatology pretends vitamin D pills can replace the sun. They can’t. And real vitamin D, when created by the sun also build muscle, giving you a better return on your workouts!

The War on the Sun

The entire “war on the sun” was built on fear. Fear sells screenings, biopsies, surgeries, sunscreen, face creams, special clothing, and pricey sunglasses, all while costing us our health. Much of dermatology is a sales operation disguised as medicine: endless screenings, over-diagnosis, unnecessary surgeries, and astronomical bills, all built on scaring you away from the sun.

Reclaim the Sun

Sunlight is not your enemy—it’s vital to life itself. Yes, real skin cancers need treatment, but this blanket fear of the sun has harmed far more people than it has helped. If you see a dermatologist, ask questions and get a second opinion before any procedure. Educate yourself (especially on the potential for Ivermectin paste to dissolve skin cancer). Know the difference between deadly melanomas and harmless basal cells. Stop letting a corrupt industry turn your fear into their fortune. It’s time to break free from the fear and take back the sun!

P.S. for a deeper dive and lots of scientific references, click here.